Shelli Varela is the creator of the inspiring, innovative system that helped her skyrocket from struggling artist to pioneer in the hyper-competitive world of Firefighting. From first female firefighter in Canada’s sixth largest city, to the high-ranking position of Fire Captain and on to “Firefighter of the Year”, Shelli has silenced the naysayers and rocked it ON HER TERMS. Have you been told you couldn’t do something, be something, or achieve your dream even though you KNEW you were meant do it? Shelli has been there, and conquered the fear and barriers that hold other people back. Now she wants to empower YOU to take bold steps in your life by employing the exact same techniques that led to her – and many others – achieving amazing personal results.